THE BRIEF
Mediumcast is a digital advertising platform that specialises in delivering targeted content across various physical environments. I was tasked with developing a cohesive brand system and visual language that would showcase the platform's versatility across different sectors, such as pharmacies and healthcare institutions. The goal was to take their existing logo and expand it into a full professional identity, demonstrating how the software integrates into high-traffic environments to engage audiences effectively.

THE SOLUTION
The visual direction focussed on creating a premium, modern aesthetic that highlights the intersection of digital technology and physical spaces. I developed a comprehensive suite of visual assets to demonstrate the platform’s real-world application and impact.

• Brand Development: I established a professional moodboard and design system that utilised the core logo to build out a consistent visual identity. This system was designed to feel innovative and reliable, catering to institutional clients.

• Sector-Specific Visuals: I created detailed mockups for various sectors, with a particular focus on pharmacy environments. These visuals showcased how the digital advertising solutions appear in situ, providing a clear vision of the user experience within a retail health context.

• Digital Presence: I designed a series of screen layouts and interface mockups that demonstrate the platform’s capabilities. These designs prioritise clarity and high-impact messaging, ensuring that content remains engaging and legible within a busy commercial setting.

SERVICES
Brand Identity, Visual Mockups