THE BRIEF
MyTribe redefines estate planning through a modern, human-centric brand identity. I was tasked with pivoting away from the cold, intimidating aesthetics of traditional law and toward a visual language that communicates approachability, security, and family-focussed care. The goal was to establish a visual balance between professional authority and modern accessibility, creating a system that feels "legal-grade" while remaining vibrant enough to engage a younger demographic of families seeking flexible, mobile solutions.

THE SOLUTION
The visual direction was built around a "Supportive Ecosystem" design system to simplify the user experience. I selected a palette that evokes warmth and stability, ensuring the brand felt trustworthy yet energetic across all touchpoints.

• Branding & Iconography: I developed custom-designed iconography that translates complex legal concepts into digestible visual cues. This simplified language ensures the brand feels accessible rather than overwhelming.

• UI/UX Design: I designed a digital interface that prioritises clarity and empathy. By utilising generous whitespace and a strategic typography hierarchy, I moved away from dense jargon to create a seamless, human-focussed experience.

• Strategic Outcome: To extend the brand's impact, I created a cohesive visual system that provides a premium feel across digital platforms and physical assets. This transformed the perception of estate planning from a daunting chore into an empowering act of family care, reinforcing MyTribe's position as a leader in mobile legal services.

SERVICES
Logo Design, Brand Identity